Duration: Four weeks
Enrollment fee: $80
Description/outline of course:
Marketing and PR for Writers
Being a published writer goes way beyond just words published in a magazine, newspaper, or online content site. These days, if you want to be assured of more assignments and better pay, you have to let people know your writing is out there! The physical act of writing is only half the equation - smart marketing is the other!
Publicity and marketing combined help to form the foundation of a successful writing career. Through this course, you'll master each of these elements. Whether you're a beginning or seasoned writer, there's a time when you must go past the mechanics of querying, writing stories or developing articles and concentrate on essential marketing methods to highlight your work.
From traditional methods to conquering online venues, you'll learn how to strike the right combination of both to infuse your writing career with energy!
Week One: Exploring Traditional Marketing Methods for Writers
Week Two: Using Local and Regional Media Sources for Publicity
Week Three: Digital Marketing/Slanting Articles for Print and Web Publications
Week Four: Pulling It All Together: Developing an Effective Marketing Strategy
**In addition, supplemental handouts on press release development, putting together a press kit and resource management for writers is included.
Objective:
In this course, students will learn how to tap into not only the basic elements of traditional marketing, but they will also learn the newest strategies for getting the word out there in the online community about who they are as writers.
By the conclusion of the course, students will understand how to design a personalized campaign that will harness their creativity and ingenuity in order to best present their work in a positive light.
Note: If the course has reached capacity for this session, you will be guaranteed a spot for the next session.
